Goodyear Malaysia ‘Win-a-Car’ campaign

Goodyear Malaysia launched its ‘Win-a-Car’ campaign last year to promote safety among its customers, in conjunction with the lifting of the Movement Control Order (MCO) and Inter-state travel ban. The campaign ran from 15 April to 18 September 2021 and culminated with a selection of three grand prize winners driving home in a brand new Perodua Ativa.

Alex Ng, Managing Director of Goodyear said, “We understand that most of us have had a difficult year, however the truth is that tyres wear out even when it is not used. As such, the underlying purpose of this campaign was to get people thinking about car safety and good car maintenance habits. Tyres are the only thing that keeps a car on the road, therefore it is important to spur good tyre maintenance habits to ensure safety at all times.”

To participate, customers needed to meet a set of criteria in which the customer must legally own and drive a car, and have registered online via Goodyear Malaysia’s Worry Free Assurance web page after purchasing at least two pieces of tyres from any Goodyear AutoCare centre or authorised retailer.

By the end of the campaign period, the contest garnered more than 10,000 entries in which three winners – Jernatherao, Ivy Know and Muhammad Aiman – were selected by Goodyear as the grand prize winners of the brand new Perodua Ativa.

“On behalf of Goodyear, we would like to thank those who participated in the contest and remember to stay safe as well as drive safe. To our grand prize winners, heartiest congratulations on behalf of Goodyear,” concluded Ng.
For more information on Goodyear tyres, Worry Free Assurance, please visit www.goodyear.com/my. Additionally, stand a chance to win exciting prizes with Goodyear’s upcoming Chinese New Year campaign – the Goodyear Angpow Giveaway – for more information visit www.goodyearcnygame.com.